Module 5
Final Step!

Step 7: Calculate MAO (70% Rule)

Put it all together! Use the 70% rule to calculate your Maximum Allowable Offer.

The 70% Rule Formula

MAO = (ARV × 70%) - Repairs

Maximum Allowable Offer = (After Repair Value × 0.70) - Repair Costs

Complete Example

ARV (from Step 5)

$210,000

Repairs (from Step 6)

$35,000

70% Factor

0.70

Step 1: $210,000 × 0.70 = $147,000

Step 2: $147,000 - $35,000 = $112,000


Your MAO: $112,000

When to Adjust the 70%

Use 65% When:

  • • Hot market with multiple offers
  • • Property has major unknowns
  • • Foundation or structural issues
  • • You want extra margin

Use 75% When:

  • • Slow market, need to be competitive
  • • Light cosmetic rehab only
  • • You've inspected property
  • • Strong buyer demand in area

Don't Forget Your Assignment Fee!

The 70% rule leaves 30% for:

~15%

Buyer's profit margin

~10%

Holding/closing costs

~5%

YOUR assignment fee

Example: On a $210K ARV deal, 5% = $10,500 assignment fee

Congratulations!

You now know the complete 7-step comping process. Practice this on every deal until it becomes second nature. Next, learn about red flags to watch for in comps.

Module 5
Final Step!

Step 7: Calculate MAO (70% Rule)

Put it all together! Calculate your Maximum Allowable Offer using the industry-standard 70% rule.

The 70% Rule Formula

MAO = (ARV × 70%) - Repairs

ARV

After Repair Value from Step 5

70%

Leaves 30% for profit + costs

Repairs

Estimate from Step 6

Example Calculation

Given:

ARV (from comps): $260,000

Estimated Repairs: $35,000


Calculation:

$260,000 × 70% = $182,000

$182,000 - $35,000 = $147,000 MAO

Your maximum offer is $147,000. Start negotiations lower and work up to this ceiling.

When to Adjust the 70%

Use 75% When:

  • • Hot market with multiple buyers
  • • Very desirable neighborhood
  • • Quick flip opportunity
  • • Experienced flipper buyer

Use 65% When:

  • • Slow/uncertain market
  • • Major repairs needed
  • • Risky neighborhood
  • • Unknown issues possible

The Complete 7-Step Summary

  1. 1Gather subject property details
  2. 2Pull 3-5 comparable sales
  3. 3Calculate price per sqft
  4. 4Make adjustments for differences
  5. 5Determine ARV
  6. 6Estimate repairs
  7. 7Calculate MAO = (ARV × 70%) - Repairs